Nitto Tires – The Best In High Performance Radial Tires

Nitto Tires was started originally under the name Toyo Tire and Rubber Company in 1945 based in Japan. The company expanded to the United States under the name Toyo Tire Corporation in 1966. In 1999, Nitto Tires North America Inc was established. Today it is one of the largest tire companies in the world.

The CEO, Mr.Kenji Nakakura in his corporate philosophy and mission statement has launched the Vision “15″ plan. It sets the company’s goal and objectives till 2015 when it will complete 70 years. Nitto Tires is set to be a ‘Distinctive Value Creating Company’. Their value driven actions are Protect and Stabilize, Deliver, Improve and Win.

With the brand statement ‘Driven to Perform’ the company has unified the brand logo for its different subsidiaries. Today, the company is operational in more than 100 countries and going strong. The company is now focused on building high executive standards through transparency in high level of management.

Nitto tire is the best in high performance radial tires. This company designs and produces tires to surpass the performance of drag racing radials. It is supplemented with unmatched cornering and handling too. They provide excellent tread life for high performance tires making them durable. Due to an ideal combination of crisp handling and rugged durability their tires exceeds industry standards. These tires offer an impressive ride both on the freeway and the racetrack. They are the favorites of the most indiscriminating drivers. They are also ranked top for incredible levels of safety. They have broadly three categories of tires.

Nitto Competition Tires

They are for racetracks. The products under this category are:

Nitto NT555R Drag Radial – Used to get the competitive advantage in drag racing with front wheel drive. This can be also used on the normal road.

Nitto NT555R 11 Extreme – They have a fusion of stiff sidewall construction and extreme drag radial tread design. It has the specially formulated soft compound. They exhibit impressive control and handling during severe lateral acceleration. The downside is it offers rough ride for daily driving on the roads due to the tire’s construction.

Nitto NT – 01 – It is the peak of Nitto’s technical excellence. It is an asymmetrical, non – directional tread pattern optimized for dry racing conditions. It has a tread compound formulated for race performance delivering extreme cornering power for faster and consistent track times.

Nitto Passenger Performance Tires

They have high performance for touring. They are also customized for travel during winter months. They provide quiet and comfortable ride in both dry and wet conditions. They have all-season tread features combined with high speed stability and durability to give service all the year round. They have different models in this category with further specifications.

Nitto Truck and SUV Tires

These tires are used for driving in all terrain. They have high performance and mud traction. They are used in both sport and traditional truck. High level of noise is reduced by advanced computer simulation technology. They have higher load ratings enabling them for use in heavyweight trucks like GM Heavy Duty or Ford Super Duty. It is available in different models.

Nitto tires is the undisputed leader in its category. They till now exceed the industry standard in every possible aspect.